SOME OF THE BRANDS I'VE WORKED WITH
STORY MAKES ALL THE DIFFERENCE
YOUR STORY IS A UNIQUE TOOL TO SET YOUR BRAND APART; CREATE LOYAL CUSTOMERS; and GIVE YOURSELF AN EDGE
~ THE BEST PART IS ~ YOU ALREADY HAVE IT!
Your brand is important - to you and your clients. Telling your brand's story is the most effective way to attract potential customers and keep existing consumers engaged and brand loyal. Why? Because humans have been telling stories since the earliest cave paintings - it's ingrained in our DNA. It's how we learned as children and how we entertain and inspire ourselves as adults.
YOUR STORY CAN SET YOU APART
In our constantly shifting world of media and social media, cutting through the clutter is more important than ever. Your unique story is the best way!
Social media is popular precisely because it's in our nature to look for connections with others. We want to hear their stories - learn about their experiences - and when we do, we think - "Wow! Those folks sound like me! We've traveled similar paths in life and business. I bet we could be friends."
Customers who feel that kind of connection stay loyal to you and your brand, and we all know it's far cheaper to keep a loyal, existing customer than develop a new one.
BELIEVE IT OR NOT - YOUR BRAND HAS A COMPELLING STORY
Your brand has a unique narrative - more than one in fact. Unfortunately most of us have no idea how to weave a series of daily encounters, challenges, and solutions into a tool that attracts and engages an audience - all while making your brand the hero of the customer experience!
I've spent the last 20 years doing just that for some of the worlds most visible brands.
IT'S EASIER THAN YOU THINK
Over the years, I've developed a tool box for creating compelling media. I can help you craft your message and shape your brand narrative in a way that's beneficial to both you - and your customers.
HOW DOES IT WORK?
It's simple really. I use the same structural techniques with your story - that Hollywood screen writers have used for over a century to develop award-winning motion pictures and television. In fact, they're the same guidelines that Plato and Shakespeare used to write plays that are still viral centuries after they premiered. Merge that with traditional copy writing technique - and voila!
SHARING YOUR OWN COMPELLING STORY IS EXACTLY THE EDGE YOUR BRAND NEEDS
By using your own compelling story your brand can:
-
cut through the clutter with a unique perspective
-
create a powerful and engaging customer experience
-
generate customers who stay loyal to your brand
And it has an extra benefit. It will inspire and motivate your staff to become the everyday heroes of their own brand stories, adding depth and meaning to your overall brand mythology.